Dong-A Pharmaceutical's inner beauty brand, ILO, has officially entered the U.S. offline market. Traditionally, pharmaceutical companies have relied on distribution networks centered around pharmacies and hospitals, but there is a growing trend to expand distribution channels to domestic and international offline stores targeting consumers in their 20s and 30s.
On May 29, Dong-A Pharmaceutical announced that ILO has officially launched at the Olive Young store in Pasadena, California.
This entry is based on the sales performance of ILO products in domestic Olive Young stores and global malls. The company plans to expand its consumer touchpoints in the U.S. through local stores.
The Pasadena location will sell five products, including the Type 1 Collagen Biotin Ampoule (8-pack), Dual Slim Cut (60 tablets), Whitetachyon (30 packets), Mucin Collagen Jelly (10 packets), and Kamut Enzyme (30 packets).
Alongside its offline store launch, ILO will also begin selling through local online malls, maintaining a dual distribution strategy. A Dong-A Pharmaceutical representative stated, "We plan to enhance the excellence of K-inner beauty in the U.S. market and provide a professional healthcare experience."
* This article has been translated by AI.
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