Yantai Promotes Global Tourism with 'City of Immortals' Brand

by CHOI KO BONG Posted : June 1, 2026, 10:57Updated : June 1, 2026, 10:57
Photo of Yantai City
[Photo=Yantai City]
Yantai has long been known as the "City of Immortals," establishing itself as a premier tourist destination in China.

Bongrae, mentioned by the Tang Dynasty poet Li Bai, is a symbolic landmark of Yantai. The mystical phenomena surrounding Bongraegak provide visitors with enchanting experiences.

The region is also rich in mountain tourism resources, including Gunyu Mountain and Yunbong Mountain. Its coastal scenery, featuring a blend of shorelines and islands, is regarded as among the best in Northeast Asia.

Recently, Yantai has gained attention as a "photogenic city" on social media platforms. The city is leveraging this trend to enhance its global tourism branding.

Various international tourism campaigns are being launched alongside ongoing improvements to services for foreign tourists.



* This article has been translated by AI.