Paris Baguette, a bakery brand under Samidang Holdings, has opened its first airport store in the United States, marking the milestone of surpassing 300 locations in the country.
Samidang Holdings announced on June 1 that Paris Baguette has launched a new store at Philadelphia International Airport. This location is the brand's first airport outlet in the U.S. and operates in a grab-and-go format. The store is situated near Gate 8 in Terminal C.
Philadelphia International Airport is known as a key hub for North America and Europe, serving over 30 million passengers annually. Paris Baguette has built its expertise by establishing stores in major global airports, including Singapore's Changi Airport, Kuala Lumpur International Airport in Malaysia, Ninoy Aquino International Airport in the Philippines, and Phnom Penh International Airport in Cambodia.
Since entering the U.S. market in 2005, Paris Baguette has expanded its operations to 30 states. In 2025, the company's local sales grew by approximately 30% compared to the previous year, achieving profitability. Paris Baguette plans to accelerate its supply chain development across North America by completing a bakery factory in Texas, covering about 28,000 square meters, by 2029.
Jin-Soo Heo, Vice Chairman of Paris Baguette, stated, "By opening in an international airport, we can showcase our products and experiences to more customers in the U.S. market. We will continue to accelerate our growth in the U.S. and North American markets and strengthen our position as a global bakery brand."
Additionally, Paris Baguette operates over 730 global stores across 15 countries, including the U.S., Canada, France, the U.K., China, Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and Mongolia. Recently, the brand also received official halal certification from Indonesia's Halal Product Assurance Agency (BPJPH) for all 23 of its local stores.
* This article has been translated by AI.
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