LG Uplus Supports MVNO Partnerships for Veterans Discount App

by Na Seon Hye Posted : June 2, 2026, 08:21Updated : June 2, 2026, 08:21
LG Uplus
LG Uplus announced its support for partnerships between MVNOs and the "Veterans Market" discount app for veterans and discharged soldiers during the Memorial Month. The photo shows a commemorative shot from the signing ceremony held on May 29, featuring (from left) Jeong Kwang-pil, Head of Eyes Vision, Park Sang-jun, CEO of Chance Mobile, Ahn Han-sik, CEO of Ins Korea, Lee Hyang-jong, CEO of the Veterans Market, and Park Dae-yong, LG Uplus MVNO Business Manager. [Photo=LG Uplus]

LG Uplus announced on June 2 that it is facilitating partnerships between small mobile virtual network operators (MVNOs) and the "Veterans Market" discount app, aimed at providing benefits for national veterans and discharged soldiers. This initiative is part of a broader effort to offer practical options for reducing communication costs for veterans while supporting the operational environment for small MVNOs.

While LG Uplus will not directly sell plans or participate in contracts, it will play a connecting role to ensure smooth collaboration between the small MVNOs and the app's operators.

Through this memorandum of understanding (MOU), new MVNO plans will be introduced in the "Veterans Market" app by mid-June. The participating companies include Eyes Vision, Ins Korea, and Chance Mobile, which will collectively offer 24 MVNO plans, with eight plans from each provider. Discounts on these plans will range from approximately 20% to 30%, and promotional offers will be available for about three months.

Park Dae-yong, LG Uplus MVNO Business Manager, stated, "This collaboration provides veterans with valuable options for communication costs while also supporting small MVNOs in reaching customers reliably. We will continue to explore partnerships that consider both social value and the support of the industry ecosystem."

The "Veterans Market" is a discount service exclusively for veterans' families, operated jointly by the Ministry of Veterans Affairs and the Small Business Association. Launched in November last year, it is available to veterans, their families, and discharged soldiers under the age of 39.



* This article has been translated by AI.