Overview of MediCube pop-up store at Lotte Department Store Avenue L [Photo: APAR]
APAR is launching a pop-up store for its beauty brand MediCube to showcase its beauty tech capabilities.
The pop-up store will operate from June 3 to 14 on the basement level of the 'The Crown' at Lotte Department Store Avenue L in Jamsil, APAR announced on June 2. The store, themed 'Pink Glow Tech Lounge,' features a signature pink-toned interior to enhance brand immersion.
The main area of the event will showcase the full lineup of MediCube's AGE-R beauty devices, developed in-house by APAR. Visitors can experience the recently launched next-generation product, the 'Booster Pro X2,' along with other devices such as the Booster Glow, Booster Pro Mini Plus, Booster V Roller, Booster Vibration Cleanser, and High Focus Shot Plus.
Complementary skincare products that enhance the effectiveness of the devices will also be featured. Popular items in the global market, including the 'Zero Pore Pad' and 'Collagen Night Wrapping Mask,' will be available for attendees to try.
Various interactive programs will be offered, including a 'Number Matching Game' and a 'Buddy Drawing Game' to help participants intuitively understand the functions of the beauty devices. A separate consultation area will provide personalized product recommendations.
In the first quarter of this year, APAR reported a consolidated revenue of 593.4 billion won and an operating profit of 152.3 billion won, marking increases of 123% and 173.7%, respectively, compared to the same period last year. Both figures represent the highest quarterly results in the company's history. Revenue from overseas markets, including the United States, surpassed 500 billion won for the first time.
APAR is preparing to enter over 3,000 Walmart stores in the U.S. and is in final negotiations for entry into Costco, following partnerships with Ulta Beauty and Target. This domestic pop-up is seen as an opportunity to directly inform local consumers about the brand's expanding presence in global markets.
An APAR representative stated, "By internalizing the entire value chain from research and development (R&D) to planning, production, and sales of beauty devices, APAR is achieving a significant competitive edge in the beauty tech market. We hope this pop-up will allow us to showcase MediCube's unique products and brand competitiveness to our customers."
* This article has been translated by AI.
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