Employees of Nonghyup Distribution visited Pyeongchang, Gangwon Province, to assist with labor shortages during the farming season.
On June 2, Nonghyup Distribution, which operates Nonghyup Hanaro Mart, announced that its employees visited farms in the Jinbu Nonghyup area to help install support stakes for pepper plants. This volunteer activity was organized to address the worsening labor shortages in agriculture due to an aging rural population and the migration of young people to urban areas. CEO Lee Dong-geun and other employees participated in the effort.
The employees assisted in setting up stakes to ensure that the pepper seedlings would not be damaged by wind and rain, allowing them to grow steadily. Installing these stakes is considered a crucial task that affects crop growth and yield.
Nonghyup Distribution has been actively supporting farmers, having previously conducted similar volunteer activities in Dangjin, South Chungcheong Province, in May.
A representative from Nonghyup Distribution stated, "We hope this assistance can provide some relief to farmers struggling with labor shortages during the busy farming season."
* This article has been translated by AI.
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