The company, operated by Woowa Brothers, announced on June 4 that it will collaborate with the Ministry of Veterans Affairs for a campaign in recognition of the 'Month of National Defense.'
This campaign utilizes ideas selected from a public idea contest held by the Ministry of Veterans Affairs in March and April. Baemin aims to promote a culture of gratitude and respect for veterans through this event using its app.
Until June 8, users can access content on the Baemin app that highlights the significance of the Month of National Defense and the importance of honoring veterans. Customers who share the link to this page will be eligible to receive Baemin coupons worth 5,000 won, with 400 coupons available daily on a first-come, first-served basis.
Baemin stated that this initiative seeks to seamlessly connect daily life with the values of national defense and to foster a culture of remembering and appreciating the sacrifices made by veterans.
Kim Joong-hyun, head of the Sustainable Management Division at Woowa Brothers, said, "We planned this campaign to share the values of honoring veterans with our customers during the Month of National Defense. We will continue to grow as a service that positively impacts the daily lives of citizens through various activities that realize social value."
* This article has been translated by AI.
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