The Korean Beef Promotion Agency launched a campaign to promote Korean beef jerky on June 4, coinciding with Jerky Day.
According to the agency, Jerky Day is a unique food industry celebration derived from the pronunciation of the numbers 6 (육) and 4 (포). As the trend of "healthy pleasure" gains traction, beef jerky is increasingly recognized as a convenient snack for protein supplementation, moving beyond its traditional role as a drinking companion.
The agency is actively promoting the idea that Korean beef jerky is an ideal food for nutrition before and after outdoor activities and exercise. With the rise in hiking and camping activities, the advantages of beef jerky become even more apparent. It is individually packaged for easy consumption without cooking and requires minimal refrigeration, making it convenient to carry. Its compact size is also beneficial for hiking and camping.
Nutritionally, Korean beef jerky is competitive. A 30-gram bag contains about 13 grams of protein, equivalent to a typical protein bar, while only providing 98 calories and 3 grams of fat, making it an easy option for protein supplementation around workouts.
The animal protein in Korean beef is well-balanced with essential amino acids, which can aid in muscle maintenance and growth. It also contains various nutrients such as zinc, iron, and B vitamins, contributing to normal energy metabolism and bodily functions.
Trust in the ingredients is another differentiating factor for Korean beef jerky. It is made from cattle raised and processed under strict standards, preserving its rich flavor and umami, with a tender texture that appeals to a wide range of ages.
Min Kyung-cheon, chairman of the Korean Beef Promotion Agency, stated, "On Jerky Day, we aim to widely promote the value of Korean beef jerky, which combines taste, nutrition, and convenience. As outdoor activities and exercise increase, we hope people enjoy a healthy and vibrant summer with Korean beef jerky, which provides easy nutrition without the hassle of cooking or storage."
* This article has been translated by AI.
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