Kyochon F&B will host a popup store at the Shinsegae Department Store in Daegu, showcasing its food and beverage brands, including chicken, craft beer, and makgeolli.
The popup store, themed 'Summer Market,' will run from June 5 to June 11 on the first basement floor of the Shinsegae Department Store's food hall.
This event features a modern reinterpretation of the atmosphere of traditional markets and taverns. Visitors will have the opportunity to sample a variety of Kyochon products, including chicken, makgeolli, craft beer, sauces, and vinegars.
Kyochon F&B is expanding its business beyond chicken to include traditional liquors, fermented products, craft beer, and sauces. Participating brands in this event include Kyochon Chicken, craft beer brand Moon Bear, traditional liquor and fermented products brand Fermentation Workshop 1991, sauce specialist BHNBIO, and K&P Food, which produces fermented vinegar and pickled radishes.
The event will also feature a set menu that includes Kyochon Chicken's popular side dishes, such as 'Spicy Rice Cake Soup' and 'Wedge Potatoes,' along with boneless chicken. Limited-time menu items like 'Cheongyu Boneless Chicken' and 'Chili and Nacho Boneless Chicken,' which received positive feedback at the popup in April at Hyundai Department Store in Pangyo, will also be available again.
Alcoholic beverages will also be offered. Moon Bear will provide craft beer packages and wine beer packages, while Fermentation Workshop 1991 will sell its 'Galaxy' series, 'Galaxy Starry Night,' and APEC set.
Additionally, various products showcasing Kyochon’s food culture, including Fermentation Workshop 1991's fermented product sets, BHNBIO's sauce sets, and K&P Food's fermented vinegar, will be available for tasting and purchase at the venue.
Following the success of the popup at Hyundai Department Store in Pangyo, which drew long lines, Kyochon F&B plans to further expand customer engagement through this event. The previous popup featured popular pairings like Kyochon boneless chicken with Fermentation Workshop 1991's 'Galaxy Makgeolli,' as well as limited-time menu items that sold out quickly.
A Kyochon F&B representative stated, "This popup store is designed to allow customers to experience Kyochon’s diverse flavors in a unique market setting within a department store. We will continue to expand opportunities for customers to engage with various brands and food cultures."
* This article has been translated by AI.
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