View of the Oakley Meta pop-up store at Musinsa Store Seongsu in Seoul [Photo=Musinsa]
Musinsa announced on June 5 that it will host a pop-up store for the Oakley Meta, a next-generation artificial intelligence (AI) glasses developed in collaboration with Meta, at its Seongsu location in Seoul. The pop-up store will be open until June 18.
The Oakley Meta combines the design of the sports eyewear brand Oakley with Meta's AI technology, making it suitable for both sports activities and everyday use.
Visitors to the pop-up store can experience two products: the Oakley Meta Vanguard and the Oakley Meta Houston. The Oakley Meta Vanguard is tailored for sports environments, providing real-time workout data by connecting with Garmin devices and Strava. It also features 122-degree ultra-wide 3K UHD hands-free recording and is rated IP67 for water and dust resistance.
The Oakley Meta Houston focuses on everyday use, supporting voice commands for Meta AI interaction, open-ear speaker functionality, a battery life of up to 48 hours, and the option for prescription lenses.
Guests can participate in programs that offer AI-based voice interaction and simulated sports environments. An Oakley representative stated, "We will continue to explore various combinations of sports, lifestyle, and technology."
A Musinsa representative added, "We hope many consumers will experience the convenience and innovative lifestyle offered by next-generation tech wearables through this pop-up store."
According to market research firm Counterpoint Research, Meta currently holds over 70% market share in the global smart glasses sector.
* This article has been translated by AI.
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