Clean Country announced on June 8 that it is accelerating its export of white paperboard, focusing on Vietnam.
Since establishing its Ho Chi Minh City branch in 2022, Clean Country has strengthened its localized sales and operational systems, enhancing its responsiveness to the Southeast Asian market. As a result, the volume of white paperboard exports to Vietnam is expected to increase by approximately 21% from 2021 to 2025.
Vietnam's status as a global manufacturing hub is expanding, leading to a continuous rise in demand for packaging materials. Clean Country explained that global manufacturers such as Heineken, Coca-Cola, Samsung, and LG are increasing their production bases in Vietnam, which is driving steady demand for industrial packaging in the food and beverage, electronics, and consumer goods sectors.
In response to these market changes, Clean Country is intensifying its efforts to penetrate the high-value packaging segment with its CCKB product. CCKB is known for its superior strength, moisture resistance, and printability compared to standard white paperboard, making it highly suitable for premium packaging applications such as beverage carriers, HMR, and consumer goods packaging.
The company is also expanding its local customer engagement. It is managing existing clients while seeking new buyers, continuously adapting its sales activities to reflect market changes and customer demands in real-time. This strategy aims to broaden its supply to both global corporations and local businesses, thereby increasing its market share in Vietnam.
Previously, on May 15, Clean Country signed an export contract with a U.S. distributor in the world's largest toilet paper market, valued at approximately $59 billion, announcing its plans to supply its brand 'Pure Soft' to the U.S. market.
A Clean Country representative stated, "Vietnam is a strategic market characterized by a young population, its role as a global manufacturing hub, and a simultaneous shift towards eco-friendly packaging. We plan to strengthen our competitiveness in high-value packaging materials based on our local presence and continue to expand in the Southeast Asian and global markets."
* This article has been translated by AI.
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