JTI Korea 'Plume Aura Glacier White' [Photo=JTI Korea]
JTI Korea is accelerating its market share ambitions with the launch of a limited edition 'Glacier White' version of its heated tobacco device, 'Plume Aura.'
On June 8, JTI Korea announced the online release of the 'Plume Aura Glacier White.' This limited edition features a bright white color with a subtle glossy finish, evoking a clean and fresh image.
The product is available not only as a standalone device but also in a package that includes a premium front panel, a white back cover, and various accessories.
The Plume Aura, officially launched on April 14, is JTI Korea's next-generation heated tobacco device, equipped with 'Smart Heatflow' technology and four heating modes.
According to JTI Korea, the device has been designed to be slimmer and lighter than previous models, enhancing user convenience. The limited quantity package 'Plume Aura First Edition,' introduced just before the launch, sold out quickly.
Since its release, Plume Aura has rapidly expanded its sales territory. As of May 12, it has extended its offline sales network across Seoul, Incheon, and Gyeonggi Province.
Starting May 1, sales also began at major duty-free shops in Incheon International Airport and Gimpo International Airport, marking a swift expansion from its initial limited distribution in the metropolitan area.
Globally, JTI has set a goal to increase its market share in the heated tobacco sector to the mid-10% range by 2028. To achieve this, JTI plans to invest 800 billion yen (approximately $7.63 billion) in reduced-risk products (RRP), including heated tobacco sticks, from 2026 to 2028.
A JTI Korea representative stated, "We will continue to introduce a diverse range of device colors and accessory lineups that reflect consumers' individuality and preferences."
* This article has been translated by AI.
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