Samsung has taken its first step toward becoming an 'AI-native company' by integrating artificial intelligence (AI) into all business processes, from research and development (R&D) to production, marketing, and support.
On June 9, Samsung announced the official introduction of generative AI across all its subsidiaries, launching a comprehensive transformation called 'AI Transformation (AX)' aimed at reshaping the company's work culture and operational methods around AI. This strategy seeks to enhance operational efficiency and position AI as a core tool for management innovation to secure future growth drivers.
The impetus for this change stems from the crisis awareness of Samsung Electronics Chairman Lee Jae-Yong. In his New Year’s address, he emphasized the need to fundamentally change the way of working and the organizational DNA, stating, "AI must be integrated into every value chain, from R&D to production, marketing, and support functions."
This month, Samsung plans to officially adopt external generative AI services, including Google Gemini, OpenAI's ChatGPT, and Anthropic's Claude, across all subsidiaries. Notably, the company aims to use AI not just as a work assistance tool but as a means to fundamentally transform its management structure. Each subsidiary will develop specific utilization policies tailored to their business characteristics, and the company will continuously enhance related systems to allow employees to freely access optimal AI services.
An 'AX Bootcamp' will also be conducted for the leadership of all subsidiaries. This training, set to take place later this month at Samsung's Human Resources Development Center, will involve approximately 50 executives who will engage in hands-on learning about generative AI applications and work innovation strategies.
Under the belief that "the CEO's AI literacy will determine the success of AX," the company is committed to ensuring that executives directly experience AI. Alongside the training for executives, a program for over 2,300 executives will be rolled out sequentially by August, with the goal of completing AI training for all employees by the end of the year.
One executive who recently completed the training remarked, "I was honestly surprised at how much work can be accomplished so easily when learning AI systematically," adding that he felt a sense of urgency and crisis about the need to fundamentally change work methods.
A dedicated AI organization will also be established. This organization will be responsible for developing AI strategies, managing data and models, and nurturing AI talent within each subsidiary. Through this initiative, Samsung aims to systematically advance AI innovation projects at the subsidiary level and maximize synergies across the group.
Building a security framework to address the expanded use of external generative AI is essential. Samsung plans to allow the use of external AI services while implementing sophisticated security systems to protect data and prevent information leaks, ensuring both usability and safety.
A Samsung representative stated, "AX is the starting point for innovation to leap into an AI-native company," adding that the CEO will lead the transformation of key business processes to seize opportunities in the AI era and drive industrial change.
* This article has been translated by AI.
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