Upstage's AI portal division, AXZ, has appointed Lee Geon-soo, former head of Naver's Glace CIC, as its new CEO. He is seen as the ideal candidate to lead the innovation of Daum's services, which are being revamped to incorporate AI agents.
On June 10, Kim Sung-hoon, CEO of Upstage, announced on Facebook, "As Daum prepares to transform into an AI agent-based portal, we have brought in someone to lead this change. Lee Geon-soo, a top leader in platform and service in Korea, has joined us as the new head of Daum."
Kim praised Lee as "an exceptional leader who excels at integrating technology into services to enhance user experience." He added, "Lee Geon-soo is the person who can make even impossible technologies feasible in services. With a background in development, he possesses a deep understanding of AI technology and the ability to execute services effectively."
Although Lee majored in business administration, he began his career as a developer and joined Naver in 2007. He later oversaw the MYPLACE (reservation and ordering) business from 2015, leading it to become the industry leader.
Notable achievements include the 'Receipt Review' service, which allows only actual visitors to write reviews, the 'AI Call' feature that automates restaurant reservation calls, a function that automatically registers business information using only a business registration certificate photo, and a QR-based table ordering service. Kim noted, "Every service that Lee has touched has experienced a quantum leap."
Kim stated, "Daum's direction is to evolve from search to an AI agent portal that understands user intent and acts on their behalf. I am excited to open the first page of this journey with Lee Geon-soo."
He added, "Daum aims to become a world-class AI agent portal, and Upstage will continue to ensure that everyone can benefit from AI."
* This article has been translated by AI.
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