[Photo: Megabox]
Megabox Hongdae is set to reopen as a specialized theater catering to animation fans. Amid the ongoing success of animated films and related fandom consumption, the multiplex will feature a dedicated space combining screenings of animation films with merchandise and special exhibitions.
On June 10, Megabox announced that it will renovate its Hongdae location in the Donggyo-dong area of Seoul into an "Animation Specialty Theater." This marks the first time a domestic multiplex has introduced a theater specifically targeting fans of a particular genre, in this case, animation.
Following the renovation, Megabox Hongdae will expand its screenings of various animated films, excluding screen quota periods. The theater also plans to host regular animation exhibitions, providing fans with a deeper engagement with the works.
A permanent merchandise shop will be established, offering products related to the featured exhibitions and popular animated goods. The lobby will be adorned with hanging banners from animated films and a ranking board showcasing the top five beloved animations among audiences.
On June 10, Megabox announced that it will renovate its Hongdae location in the Donggyo-dong area of Seoul into an "Animation Specialty Theater." This marks the first time a domestic multiplex has introduced a theater specifically targeting fans of a particular genre, in this case, animation.
Following the renovation, Megabox Hongdae will expand its screenings of various animated films, excluding screen quota periods. The theater also plans to host regular animation exhibitions, providing fans with a deeper engagement with the works.
A permanent merchandise shop will be established, offering products related to the featured exhibitions and popular animated goods. The lobby will be adorned with hanging banners from animated films and a ranking board showcasing the top five beloved animations among audiences.
[Photo: Megabox]
The first exhibition will feature the "Neon Genesis Evangelion" series. Until the end of this month, Megabox Hongdae will screen six films, including "Neon Genesis Evangelion: The End of Evangelion," "Neon Genesis Evangelion: Death (True) 2," and the four films of the "Rebuild of Evangelion" series, along with special giveaways.
From June 22 to July 5, a special exhibition will showcase the "Detective Conan" and "BanG Dream!" film series. The lineup includes "Detective Conan: The Bride of Halloween," "Detective Conan: The Black Iron Submarine," and several films from the "BanG Dream!" franchise.
Interactive events for fans are also planned. Megabox will hold a "Favorite Character Birthday Café Contest," reflecting the growing trend of birthday cafés among fans. Participants can submit illustrations or ideas for decorating the lobby based on their favorite characters, with selected entries being displayed throughout August.
Additionally, customers who spend over 30,000 won at the Hongdae merchandise shop will receive a "Nyangsawon" keychain, and those who post about their visit on social media will have a chance to win merchandise exchange vouchers through a lottery.
A Megabox representative stated, "The Hongdae location has been reborn as a special space where animation fans can fully enjoy their passion in a culturally vibrant area. We expect Megabox Hongdae to establish itself as a cultural hub centered around animation fandom."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.