'Advertising Genius' Lee Jae-seok Stages Performance at Election Commission Over Ballot Shortage

by Park Heewon Posted : June 11, 2026, 14:42Updated : June 11, 2026, 14:42
Lee Jae-seok holds up the 'Your Precious 0 Vote' poster
Lee Jae-seok holds up the 'Your Precious 0 Vote' poster [Photo=Lee Jae-seok Advertising Institute, Yonhap News]
Lee Jae-seok, known as an "advertising genius," staged a performance in front of the Central Election Management Commission in Gwacheon to satirize the recent ballot shortage.

According to Yonhap News on June 11, the public service advertising expert and head of the Lee Jae-seok Advertising Institute displayed a banner parodying the commission's slogan "The Flower of Democracy is Elections" with the phrase "The Flower of Democracy is Sold Out."

He also unveiled a poster featuring the phrase "Your Precious 0 Vote," depicting a hand reaching toward a ballot box, but notably without a ballot in hand, symbolizing the ongoing controversy over the ballot shortage.

Commission officials reportedly intervened at the scene to stop the performance and remove the banner.

Lee announced that he would distribute the poster online for free and plans to send printed copies to the Election Commission by mail. He also intends to hold a promotional poster contest targeting young advertisers to satirize the commission, with the winning entries to be sent to the commission as well.

In a phone interview with Yonhap News, Lee stated, "Voting is based on trust in the national system, yet suddenly, as if struck by lightning on a clear day, there were no ballots. I pondered how to express this absurdity and decided to create the poster as a form of pro bono work."
Lee Jae-seok holds up the 'The Flower of Democracy is Sold Out' poster
Lee Jae-seok holds up the 'The Flower of Democracy is Sold Out' poster [Photo=Lee Jae-seok Advertising Institute, Yonhap News]




* This article has been translated by AI.