Exterior view of CJ Olive Young's Century City store, which opened on June 13 in California [Photo=CJ Olive Young]
CJ Olive Young is accelerating its entry into the U.S. K-Beauty market with the opening of its second store in California.
On June 13, Olive Young announced the launch of its Century City store in Los Angeles. The store spans 250 square meters (approximately 2,700 square feet) and is located in the Westfield Century City, a prominent shopping mall in LA. It is situated just a 5 to 10-minute drive from the affluent Beverly Hills and the luxury shopping district of Rodeo Drive. Within a 10-kilometer radius, there are upscale residential areas such as Bel Air, Brentwood, and Westwood, making it a premium retail location.
Reflecting local consumer preferences, the Century City store is designed as a K-Skincare-focused outlet. To cater to the high interest in K-Skincare among American consumers, the skincare product display has been expanded to 1.5 times the size of standard stores in Korea.
The opening event was attended by Olive Young employees involved in preparing the Century City location, as well as key local figures. Saul Martinez, the store manager, stated, "All team members have been preparing for the opening by learning about K-Beauty, representing Olive Young."
Los Angeles City Councilmember Katy Young Yaroslavsky and Nancy Wood, president of the Century City Chamber of Commerce, were also present. Yaroslavsky expressed hope that Olive Young's entry would strengthen cultural exchange and partnerships between the two countries, stating, "The innovative K-Beauty that Olive Young presents will create a new shopping experience at Westfield Century City."
Olive Young plans to enhance its store operations and product curation to align with local consumer expectations in the U.S. Similar to its membership benefits in Korea, which extend beyond discounts to include experiential services and partnership events, the company aims to cultivate an 'Olive Young fandom' in the U.S. An Olive Young representative said, "We are preparing various services and events in the U.S. to nurture the Olive Young fandom, localizing store operations, product curation, and promotions to meet American consumer standards."
Meanwhile, the first U.S. store in Pasadena opened on May 29. The opening event featured Olive Young CEO Lee Sun-jung and Kwon Ga-eun, head of Olive Young's U.S. subsidiary, along with local employees who performed to BLACKPINK's hit song 'APT.'
* This article has been translated by AI.
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