Naver's shopping application, Naver Plus Store, has surpassed 8.75 million monthly active users (MAU), solidifying its position as the second most popular shopping app in South Korea. Analysts attribute this growth to its AI-driven personalized recommendations and shopping agents.
According to Mobile Index on June 15, Naver Plus Store recorded an MAU of 8.75 million last month, marking a 7.5% increase from the previous month.
Coupang, the leading shopping app in South Korea, maintained its position with 34.9 million users, similar to the previous month. In contrast, 11th Street has lost its second-place ranking to Naver Plus Store for two consecutive months, with a user gap now exceeding 550,000.
Naver is enhancing its competitive edge in commerce through AI. Naver Plus Store is focused on elevating the shopping experience with personalized recommendations, and the positive effects are becoming evident.
In fact, the transaction volume in the AI recommendation sector increased by approximately 50% in the first quarter of this year compared to the previous quarter.
The AI shopping agent was introduced just a year after its service launch. Initially, it served as a 'shopping guide' to assist users in product exploration and comparison, but it has recently expanded its functionality to proactively suggest shopping themes tailored to users' needs.
Naver considers the data accumulated within its ecosystem as a key component of its AI competitiveness. It utilizes data from around 600,000 smart store products and over 10 billion user-generated content (UGC) entries, including blog posts, cafe discussions, product reviews, and membership benefits, to differentiate its AI recommendations.
A Naver representative stated, "The combination of AI-driven hyper-personalized recommendations with membership and delivery benefits is establishing a virtuous cycle of attracting new users and encouraging repeat purchases, solidifying our 'loyal commerce' strategy in the market."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.