KBS Leads Ratings in 2026 FIFA World Cup Coverage

KBS has taken the lead in ratings for the early broadcasts of the 2026 FIFA World Cup in North and Central America. Following a peak national rating of 14.5% for the South Korea national team match, KBS continued to dominate viewership for other matches, including the Brazil vs. Morocco game.

According to KBS, the Brazil vs. Morocco match, which aired on KBS 2TV on June 14, recorded a national rating of 3.3% and a 0.9% rating among viewers aged 20 to 49 in the metropolitan area. This was the highest rating among World Cup broadcasts that day, with the match ending in a 1-1 draw.

The subsequent match between Haiti and Scotland garnered a national rating of 2.5% and a 0.6% rating in the 20 to 49 demographic. Scotland secured a 1-0 victory over Haiti, marking their first World Cup win in 36 years.

In the D Group match between Australia and Turkey, the broadcast achieved a national rating of 2.2% and a 0.7% rating among the younger demographic. Australia triumphed over Turkey with a score of 2-0. This match featured commentator Lee Jae-hoo and analysts Park Joo-young and Park Chan-ha, with Park Joo-young making his World Cup commentary debut.

KBS is set to exclusively broadcast all matches of this tournament. Under the leadership of coach Hong Myung-bo, the South Korea national team will play against Mexico on June 19 at 10 a.m. and against South Africa on June 25 at 10 a.m.