E-Land Eats' deli brand, Deli by Ashley, has continued its growth trend, surpassing 1 million units in monthly sales for three consecutive months.
E-Land Eats announced on June 15 that Deli by Ashley first exceeded 1 million units in March and achieved a record 1.04 million units in May.
Since surpassing 700,000 units in monthly sales in March of last year, Deli by Ashley has shown steady growth. The cumulative sales since its launch have exceeded 17 million units, and first-quarter revenue this year increased by 59% compared to the same period last year.
This success is attributed to rising consumer demand for affordable dining options amid high inflation. Deli by Ashley is a deli brand developed based on the menu innovation capabilities of E-Land Eats' buffet brand, Ashley Queens. It offers over 150 menu items, including salads, pasta, chicken, and ready-to-eat meals, with most items priced at 3,990 won.
Recently, the brand has focused on reinterpreting popular restaurant dishes in deli form. The new summer menu, launched on June 10, surpassed 10,000 units in sales within just five days. The new offerings include konjac cold buckwheat noodles (3,990 won), squid mulhoe (5,990 won), shrimp soba maki (3,990 won), and yakisoba bread (3,990 won).
An E-Land Eats representative stated, "We are expanding our product offerings to allow customers to enjoy dining options at reasonable prices in their daily lives, based on Ashley's menu development expertise. We plan to continue introducing popular and seasonal items in the future."
Deli by Ashley opened its first store at NC Gangseo in March 2024 and currently operates 17 locations nationwide. Products are prepared by Ashley chefs in dedicated kitchens within the stores, adhering to a principle of same-day production and sales.
* This article has been translated by AI.
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