"The Korea Creative Content Agency (KCCA) will work to firmly establish itself as a professional organization that leads the global expansion and sustainable growth of K-Culture, beyond the worldwide success of K-Content," Kim Yoon-ji, the newly appointed director, stated during her inauguration ceremony on June 15 at the agency's headquarters in Naju. She emphasized that "K-Content is a vital export asset and a future growth engine for South Korea."
Kim's term runs from June 12, 2026, to June 11, 2029, spanning three years. Following her inauguration, she officially began her duties.
Prior to her appointment, Kim served as a senior researcher at the Export-Import Bank of Korea's Institute for International Economic Studies, where she conducted numerous studies on the economic impact of K-Content exports and strategies for developing financial infrastructure to support global expansion of content companies. She is recognized as an expert in the content industry and has authored works including "Hallyu Exports," "Hallyu-nomics," and "Squid Game and the Content Revolution."
Kim highlighted the need to enhance the value creation functions of content intellectual property (IP), strategically support the content industry from an export economic policy perspective, establish an industrial foundation for creators and companies to thrive, and proactively respond to advanced technologies, including artificial intelligence (AI).
She also plans to strengthen communication with the content industry, including broadcasting, gaming, music, animation, comics, and webtoons, as well as relevant organizations and regional institutions, based on her expertise and insights.
Kim stated, "I will listen to the voices from the field and expand support for creators and companies to grow. I will do my utmost to ensure that K-Content translates into K-Culture experiences in the daily lives of people around the world and contributes to the economic growth of South Korea."
* This article has been translated by AI.
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