Sealy announced on June 15 that it will hold the 'Life on Sealy' event at its nationwide stores until August 23.
The promotion aims to create a comfortable sleeping environment during the summer. Customers who purchase the Exquisite line's two-mattress set will receive a washable wool spread from Australia, while buyers of the standard two-mattress set will receive a versatile microfiber blanket suitable for all seasons. Additional gifts based on purchase amounts include Hungarian wedding goose down comforters, hotel-style bedding sets, mattress covers, and cotton pillows.
The official image for the event features a design inspired by the unique light and texture of mother-of-pearl, showcasing the next chapter of a domestic collaboration project.
The artisan involved in this collaboration is Jang Cheol-young, a master of traditional mother-of-pearl craft recognized as a holder of the national intangible heritage since 2023. Jang has honed his skills in the traditional mother-of-pearl techniques of Tongyeong, South Gyeongsang Province, since 1977 and was designated as a master artisan in 1998. His technique involves cutting mother-of-pearl into fine pieces and applying them to create geometric patterns on a base.
Kim Jeong-min, Executive Director of Sealy Korea, stated, "We organized this event to ensure that our customers can experience restful sleep even during the hot summer months." He added, "Through our collaboration with master artisan Jang Cheol-young, we aim to convey the craftsmanship and philosophy of restful sleep that Sealy has pursued," encouraging public interest in the event.
* This article has been translated by AI.
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