Poster for the movie 'Gunchi' [Photo=Showbox]
The film 'Gunchi,' which has surpassed 5 million viewers in South Korea, is also achieving success in international specialty theaters. CJ 4DPLEX, a subsidiary of CJ CGV, announced on June 16 that 'Gunchi' has attracted approximately 160,000 viewers globally through SCREENX and 4DX formats, generating about $1.7 million in box office revenue.
In terms of format, SCREENX and 4DX each drew around 70,000 viewers, while integrated SCREENX and 4DX theaters accounted for about 20,000 viewers. Currently, 'Gunchi' is being screened in 118 specialty theaters across 12 countries, including South Korea, in 55 SCREENX locations, 53 4DX locations, and 10 integrated SCREENX and 4DX theaters.
The film is also performing well in key Asian markets. In Taiwan, it has achieved the highest box office for a Korean film released in specialty theaters. In Malaysia, it has topped the box office for 2026 specialty theater releases, surpassing titles like 'Project Hail Mary' and 'Super Mario Galaxy.' In Thailand, it recorded the highest opening box office for a specialty theater release this year and set a new record for Korean films in this format.
'Gunchi' depicts isolated survivors battling unpredictable infected individuals in a building under lockdown due to a mysterious infection outbreak. The film's large-scale crowd scenes and chase sequences are effectively showcased through SCREENX and 4DX formats, appealing to international audiences.
This success highlights the synergy between Korean films and the specialty theater formats developed domestically, marking a significant expansion of the theater experience beyond mere content export.
'Gunchi' is set to be released in North America in August, following its screenings in Australia, Vietnam, and Cambodia.
Bong Jun-sik, CEO of CJ 4DPLEX, stated, "The success of 'Gunchi' demonstrates the potential for Korean content and the specialty theater formats developed in Korea to create synergy in the global market. We will continue to expand the K-movie and specialty theater ecosystem through SCREENX and 4DX."
Meanwhile, according to the integrated ticketing system of the Korean Film Council, 'Gunchi' maintained its position at the top of the box office on June 15, attracting 33,836 viewers, bringing its total audience to 5,246,648.
In terms of format, SCREENX and 4DX each drew around 70,000 viewers, while integrated SCREENX and 4DX theaters accounted for about 20,000 viewers. Currently, 'Gunchi' is being screened in 118 specialty theaters across 12 countries, including South Korea, in 55 SCREENX locations, 53 4DX locations, and 10 integrated SCREENX and 4DX theaters.
The film is also performing well in key Asian markets. In Taiwan, it has achieved the highest box office for a Korean film released in specialty theaters. In Malaysia, it has topped the box office for 2026 specialty theater releases, surpassing titles like 'Project Hail Mary' and 'Super Mario Galaxy.' In Thailand, it recorded the highest opening box office for a specialty theater release this year and set a new record for Korean films in this format.
'Gunchi' depicts isolated survivors battling unpredictable infected individuals in a building under lockdown due to a mysterious infection outbreak. The film's large-scale crowd scenes and chase sequences are effectively showcased through SCREENX and 4DX formats, appealing to international audiences.
This success highlights the synergy between Korean films and the specialty theater formats developed domestically, marking a significant expansion of the theater experience beyond mere content export.
'Gunchi' is set to be released in North America in August, following its screenings in Australia, Vietnam, and Cambodia.
Bong Jun-sik, CEO of CJ 4DPLEX, stated, "The success of 'Gunchi' demonstrates the potential for Korean content and the specialty theater formats developed in Korea to create synergy in the global market. We will continue to expand the K-movie and specialty theater ecosystem through SCREENX and 4DX."
Meanwhile, according to the integrated ticketing system of the Korean Film Council, 'Gunchi' maintained its position at the top of the box office on June 15, attracting 33,836 viewers, bringing its total audience to 5,246,648.
* This article has been translated by AI.
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