Hana Tour is accelerating its efforts to capture the travel market in the second half of the year by exploring new overseas destinations, launching large-scale travel promotions, and offering domestic accommodation discounts. With the summer vacation and Chuseok holiday approaching, the company is enhancing its competitiveness in overseas products while also expanding domestic travel demand.
Recently, Hana Tour has partnered with the government of Gia Lai Province in Vietnam and FLC Group. During a tripartite meeting held at its headquarters in Seoul on June 12, discussions focused on expanding tourism routes and revitalizing tourism in the coastal city of Quy Nhon in central Vietnam.
On the same day, a roadshow hosted by FLC Group took place at the JW Marriott Seoul in Seocho-gu, attended by over 500 representatives from domestic companies. They shared insights on the growth potential and future direction of Vietnam's tourism industry.
At this event, Hana Tour signed a memorandum of understanding (MOU) with FLC Group, agreeing to collaborate over the next two years on joint marketing, developing exclusive products for the Korean market, and promoting charter and regular flight routes. This partnership aims to facilitate the development of new products targeting the Vietnamese tourism market.
The company is also intensifying its marketing efforts to secure overseas travel demand.
From June 15 to July 12, Hana Tour is running the "Big Hatu Fair," a promotion aimed at summer vacation and Chuseok holiday travelers. This initiative offers coupons and various partnership benefits applicable to package tours, air and hotel bookings, and more.
Notably, Hana Tour has allocated 100 million won for a fuel surcharge support event for both long-haul and short-haul routes. The promotion includes a giveaway of round-trip tickets to Hawaii and accommodation vouchers, along with events for inviting friends and earning mileage rewards.
Hana Tour is also taking steps to boost domestic travel.
The company is participating in the "2026 Korea Accommodation Sale Festa Summer Edition," organized by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, showcasing accommodation discount products for regions experiencing population decline outside the capital area.
During the event, customers can receive discounts of up to 70,000 won when booking accommodations, along with additional discounts from specific hotels and credit card billing discounts. Various promotions, including special sales through live commerce and prize events, are also planned.
* This article has been translated by AI.
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