Sales broadcast image of 'Choi Hee's hit item' umbrella [Photo= Lotte Home Shopping]
Lotte Home Shopping announced on June 17 that it will expand its product offerings to prepare for both heat waves and rainy seasons simultaneously.
Recent sales data from Lotte Home Shopping indicates that due to climate anomalies, the demand for products designed for heat and rain is increasingly overlapping. In the past, consumers tended to purchase items for heat and rain separately, but there is now a growing demand for products that can address mixed weather conditions, such as multifunctional umbrellas, functional clothing, dehumidifiers, and rain boots.
In response, Lotte Home Shopping is enhancing its operational strategy by combining the sale of air conditioners with dehumidifiers, moving away from a focus solely on dehumidifiers during the rainy season, and advancing the timing of sales.
As part of this initiative, Lotte Home Shopping will feature the Kankyo Condense dehumidifier in a limited quantity on the 'Choi Yoo-ra Show.' On June 19, they will launch the 'Hebedona Airflow Sandals,' a unisex product that combines the advantages of sandals and sneakers. Special events showcasing the Sagruts umbrella and a range of LG products, including air conditioners, dehumidifiers, and dryers, will take place on June 24 and 30, respectively.
Kim Joon-sang, head of marketing at Lotte Home Shopping, stated, "We will expand our product offerings in response to customer demand and climate changes, proactively addressing seasonal issues."
Meanwhile, on June 6, all 2,000 sets of the Winix dehumidifier sold out during the 'Choi Yoo-ra Show,' and on June 11, 7,000 sets of the Laura Ashley umbrella were sold out during 'Choi Hee's hit item.'
* This article has been translated by AI.
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