Daiso's running vests, which have caused a sensation with their rapid sellouts both online and in stores, will be restocked in all locations during the fourth week of June.
According to Daiso on June 18, the company has launched over 60 types of running apparel and accessories in collaboration with HEAD. The running vests, in particular, gained popularity last month due to their practicality, leading to an early sellout.
The key competitive advantage lies in their price. While similar products from established sports brands range from 100,000 to 200,000 won, Daiso's vests are priced at just 5,000 won, attracting consumer interest. When the vests sold out, more than 13,000 people signed up for restock notifications on Daiso's online store.
Daiso's popularity in running gear extends beyond vests. The company has recently strengthened its fashion category, introducing nylon anoraks, windbreakers, and nylon pants, all of which have quickly sold out upon display. With functional clothing available for around 5,000 won, these items have become essential shopping for beginner runners.
Daiso's growth is reflected in objective figures as well. From January to May this year, the company's sportswear sales increased by an impressive 260% compared to the same period last year.
In addition to apparel, sales of sports accessories such as wristbands, sports socks, and functional bags have also risen by about 20%, indicating a trend where casual athletes are turning to Daiso after feeling fatigued by high-priced specialty sports brands.
Daiso's ambitions extend beyond running into the broader sports sector. The company is expanding its lineup of tailored products for swimming, golf, tennis, baseball, soccer, and hiking.
Meanwhile, Daiso's financial performance continues to show rapid growth. According to the Financial Supervisory Service's electronic disclosure system, the operating company, Aseong Daiso, reported a record revenue of 4.5364 trillion won last year, a 14.3% increase from the previous year's 3.969 trillion won.
Operating profit rose from 371.2 billion won to 442.5 billion won, a 19.2% increase, while net profit grew from 309.5 billion won to 358.5 billion won, a 15.8% rise. The number of domestic stores is estimated to be around 1,600.
A Daiso representative stated, "Daiso is moving beyond just selling household goods and is now expanding into trendy hobbies. The most popular running vests are expected to be restocked in the fourth week of June."
* This article has been translated by AI.
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