Yuhan-Kimberly announced on June 22 that it will introduce its official typeface, "Yuhan-Kimberly Green Forest," which embodies the philosophy of its 42-year-old environmental campaign, "Our Mountains Green."
The "Our Mountains Green" initiative is a key part of Yuhan-Kimberly's environmental and social contribution efforts. Launched in 1984, it aims to address social issues such as climate change through the protection of forests and natural environments, promoting coexistence between people and the planet.
The Green Forest typeface is a rounded Gothic font designed to convey a friendly and vibrant impression while expressing the stability and dynamic energy of forests. Elements from the new logo, such as leaves and stems, have been incorporated into the core consonants, creating a cohesive brand experience between the logo and the typeface. The Green Forest typeface is available for download on Yuhan-Kimberly's official website.
The brand design and innovation team at Yuhan-Kimberly stated, "We hope that the Green Forest typeface will serve as a medium to convey Yuhan-Kimberly's authenticity and responsibility, and that its value will be widely shared among various generations who use it."
With the introduction of the new typeface, along with a revamped logo and character named 'Woofu,' Yuhan-Kimberly has completed the rebranding of its "Our Mountains Green" campaign, encompassing the logo, character, and typeface.
Earlier, the company unveiled a new campaign logo in April featuring the message of "Restoring Ecosystems through Forests," followed by the introduction of Woofu in May.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.