The share of Netflix in South Korea's online video service (OTT) market remains strong, with an average annual growth rate of 5.7%.
On June 23, WiseApp and Retail released data based on real-time app and payment analytics, detailing the monthly active users (MAU) and usage time of major OTT service apps.
According to the report, the combined MAU for major OTT service apps last month reached 22.09 million, marking a 4% increase compared to the same month last year. Over the past three years, the number of OTT app users has grown at an average annual rate of 5.7%.
As of last month, Netflix held the highest user share among OTT services at 37.8%. Following Netflix were Coupang Play at 24.4%, Tving at 17.8%, Disney+ at 6.7%, Wavve at 6.1%, Raftel at 2.9%, U+ Mobile TV at 2.1%, Watcha at 1.3%, and SPOTV NOW at 0.9%.
Netflix also led in usage time share, accounting for 57.7% of total viewing time, followed by Tving at 24.8%, Coupang Play at 6.5%, Wavve at 5.4%, Disney+ at 3.3%, Raftel at 1.8%, Watcha at 0.2%, U+ Mobile TV at 0.2%, and SPOTV NOW at 0.1%.
Additionally, from January to May, Netflix was the second most-used video and music app among South Koreans, with a total usage time of 5.61 billion minutes. YouTube ranked first with an average monthly usage time of 113.6 billion minutes.
* This article has been translated by AI.
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