Hyungji I&C Targets Japanese Home Shopping Market with Carisnote Brand

Hyungji I&C is set to enter the Japanese premium home shopping market with its women's brand Carisnote. The company announced on June 23 that it will begin exporting to Japan in November. The project gained momentum following a visit from representatives of the Japanese fashion company Fashion Net to Hyungji I&C's headquarters in Seoul on June 18. During this visit, Fashion Net reviewed the Carisnote collection and discussed specific export schedules and plans for expanding local distribution.

Hyungji I&C aims to launch in Japan in November, activating its export roadmap. Orders from Fashion Net will start in August, followed by local production tailored to the market, with initial shipments expected in early November.

The Japanese home shopping market, which Hyungji I&C is targeting, is estimated to be worth around 6 trillion to 7 trillion won annually. The company plans to focus on the home shopping platform Shop Channel, which has a customer base for premium brands.

Starting with its entry into the premium home shopping channel, Hyungji I&C intends to gradually expand its online and offline distribution networks to build brand awareness and sales foundations. A company representative stated, "We aim to successfully complete our local launch this year and establish a successful omnichannel model that combines online and offline in the Japanese market. Based on this, we will lead growth and profitability in global markets such as China and Europe."

Meanwhile, Hyungji I&C underwent a brand renewal for Carisnote in March ahead of its entry into Japan. Once Carisnote establishes itself in the Japanese market, the company plans to expand its local lineup with men's brands Yejak and Bon.