Samsung Electronics' OLED TV has achieved top rankings in the latest evaluation by Consumer Reports, a leading American consumer magazine. The TV was recognized for its picture quality, HDR performance, viewing angles, sound quality, as well as brand reliability and data security.
According to industry sources, the Samsung OLED 77-inch model 'S95H' received a score of 91 in Consumer Reports' June evaluation, placing it first among products larger than 70 inches. The 55-inch 'S95H' model also performed well, scoring 90 and ranking first in the 55-60 inch category.
Consumer Reports assesses TVs not only on basic performance metrics such as picture quality, HDR, viewing angles, and sound quality but also considers brand reliability, data privacy, and data security.
The magazine rated the picture quality of the Samsung OLED 77-inch 'S95H' as 'excellent,' noting its ability to render skin tones and colors naturally and vividly, based on precise detail and color accuracy.
The model also received praise for its contrast ratio and black levels, effectively distinguishing between the darkest blacks and brightest whites, providing depth and dimensionality even in dark scenes.
HDR performance and viewing angles were highlighted as strengths. Consumer Reports explained that the TV enhances the realism of 4K content even in bright environments and minimizes picture degradation from various seating positions. In terms of sound quality, it was noted for its deep bass and clear treble.
Industry analysts suggest that the competition in the premium TV market is expanding beyond large sizes and ultra-high definition to include HDR brightness, gaming performance, and overall user experience.
Samsung Electronics is also increasing its market share in the OLED TV segment. According to market research firm Omdia, Samsung's OLED TV sales in the first quarter of this year rose by 28.8% compared to the same period last year, achieving a market share of 38.9% in terms of revenue.
* This article has been translated by AI.
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