Dev Sisters announced on June 25 that its trading card game (TCG), "Cookie Run: Brave Card Game," officially launched on TCGPlayer, the world's largest platform for trading single cards, on June 24 (local time).
With its entry into TCGPlayer, the Cookie Run card game will be traded alongside popular titles such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh! Dev Sisters expects this launch to bolster growth as the game prepares to enter the European market in the second half of the year.
TCGPlayer, operated by eBay, serves as a global marketplace specializing in TCGs, facilitating card pricing and distribution. Currently, over 2,000 TCG titles, including Pokémon, Magic: The Gathering, and Yu-Gi-Oh!, are available for trade on the platform.
The company views this launch as a formal entry of the Cookie Run card game into the major TCG ecosystem. In the TCG market, it is crucial to establish a solid player base and attract collectors who prefer card collecting to enhance the value of intellectual property (IP) rights and invigorate the single card trading market.
Dev Sisters anticipates that this will be a significant turning point for the secondary single card market, player community formation, and expansion of distribution and sales channels. Last year, the global distribution of cards exceeded 50 million. The company established a growth foundation in the North American market, which it entered in July, through distribution contracts for over 35 million cards.
Additionally, since its official launch in North America in July last year, the Cookie Run card game has been strengthening its official tournament structure and actively engaging with players.
Dev Sisters plans to continue expanding its North American distribution network and product supply chain throughout this year.
Kang Seok-gon, head of Dev Sisters' Global IP Business Group, stated, "In fact, two of the four titles newly launched on TCGPlayer last year were named annual bestsellers, showing rapid growth. This entry will provide an opportunity for the Cookie Run card game to emerge as a major IP."
* This article has been translated by AI.
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