Im Kyu-jin, CEO of Aju Economic Research Institute, stated on June 25 that "artificial intelligence (AI), big data, and platform technologies are not just tools for improving operational efficiency; they are key drivers of innovation across the entire value chain of the retail industry."
During his opening remarks at the 17th Consumer Policy Forum held at the Korea Press Center in Jung-gu, Seoul, Im emphasized that the retail sector is facing a challenging era where relying solely on past success formulas is no longer sufficient due to changes in consumer purchasing behavior and technological advancements.
He noted, "Companies are evolving beyond merely selling products to predicting consumer needs and providing personalized experiences, thereby creating greater consumer value."
Im highlighted that "AI technology is transforming the future of the retail industry," leading innovations in areas such as supply chain management, inventory optimization, marketing, and customer service. He pointed out that the emergence of "agentic AI," which can make decisions and take actions independently, is creating a new paradigm.
He remarked, "There are always new opportunities within crises," expressing hope that the forum would serve as a platform to share AI application cases, growth strategies, and ways to secure next-generation retail competitiveness, ultimately seeking sustainable growth solutions.
Im concluded by stating, "I hope the insights and wisdom of experts will serve as a foundation for a new leap in the retail industry and the development of consumer-centered policies."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.