Yoon Soo-hyun, head of the Korea Consumer Agency, stated on June 25 that "the destination we must reach through the AI transformation is consumer happiness and the safety of everyday life for everyone."
During his speech at the 17th Consumer Policy Forum hosted by Aju Economic Daily at the Korea Press Center in Seoul, Yoon emphasized that the benefits of cost savings and productivity gains from AI should translate into tangible advantages for consumers.
He noted that AI is fundamentally changing how consumer experiences are understood. "As NVIDIA CEO Jensen Huang said, AI is not just a technology; it is a transformation that fundamentally alters the structure and ecosystem of industries," he remarked, adding that the retail sector is no exception.
Yoon asserted that companies that fully understand and meet the lives and values consumers aspire to will be the ones to gain consumer preference and emerge as leaders in the new market during the AI transformation era.
He also highlighted the social responsibility of companies in light of technological advancements. Yoon stated, "Intelligent data technology should serve as a safety net to protect consumers from illegal products and false advertising," and stressed that AI innovation must lead to the enhancement of consumer rights.
Furthermore, he mentioned that the Korea Consumer Agency is establishing a comprehensive AI transition plan this year and is gradually introducing AI into various operations, including handling consumer complaints, monitoring hazardous information, and overseeing unfair practices. "The choices of consumers will drive corporate growth, and that growth will, in turn, foster consumer trust. The Korea Consumer Agency will be a strong partner in this process," he promised.
* This article has been translated by AI.
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