The 2026 Busan Mobility Show highlights key themes of artificial intelligence (AI), the rise of eco-friendly vehicles, and advancements in software-defined vehicles (SDVs). The largest mobility show in South Korea will kick off with a press day on June 26, followed by public exhibitions from June 27 to July 5 at BEXCO in Busan. Under the theme "Opening the Road to Tomorrow," major automotive brands, including Hyundai Motor Group, BMW, and BYD, will showcase cutting-edge mobility technologies.
According to industry sources, this year's Busan Mobility Show will feature 141 companies from 12 countries, including Hyundai, Kia, and Genesis. The event has expanded beyond traditional automotive displays to include aviation, maritime mobility, robotics, and autonomous driving components. For the first time, electric aircraft and submarines will be unveiled. Organizers expect over 600,000 visitors due to various themed events taking place throughout Busan.
The automotive industry's innovations are characterized as "smart cars that evolve according to user preferences without energy concerns." The three main themes are AI integration, eco-friendly driving range competition, and purpose-built vehicles (PBVs).
New vehicles will incorporate AI to closely monitor user health and schedules, while software updates will enhance features such as horsepower, braking performance, content, and autonomous driving capabilities. As fuel technologies advance, eco-friendly vehicles utilizing hybrids and hydrogen fuel cells will surpass the performance of standard battery electric vehicles.
Hyundai will showcase a total of 12 vehicles, including the all-new Avante and the new Grandeur. Kia will debut seven eco-friendly EV models, nine PBVs, a bike transport vehicle, and an AI patrol car. Genesis will present the "Magma GT Concept," reflecting its high-performance brand strategy, and the "GMR-001 Hypercar Design Model," marking its first appearance in Asia.
The BMW Group will introduce 13 models across its three brands, including the next-generation premium electric SAV, the new BMW iX3. Notably, the iX3 is the first production model from the "Neue Klasse" line, anticipated to be a highlight in the second half of the year. BYD Korea, making its debut at the show, will unveil its independently developed next-generation hybrid technology, "DM-i," and share its eco-friendly vehicle strategy.
Mobility solutions for air and sea will also be featured. Top Flying Mobility will exhibit the "Bellis Electro," the first electric aircraft to receive safety certification in Asia. Angelux will showcase an electric-powered two-seat semi-submersible, an amphibious aircraft capable of urban and water takeoffs and landings, and specialized high-capacity drones for firefighting.
* This article has been translated by AI.
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