According to reports from AP and The Wall Street Journal, Apple raised prices on some products, including MacBooks, iPads, and Mac Minis, on June 25 (local time).
MacBook prices increased by $100 to $300, depending on the model, while iPad prices rose by $100 to $200. The base model of the MacBook Pro saw a $300 increase, going from $1,699 to $1,999. The MacBook Air's price rose by $200, from $1,099 to $1,299.
The mid-range MacBook Neo, which launched in March for $599, has been adjusted to $699, with prices in South Korea rising from 990,000 won to 1,190,000 won.
The Mac Mini's pricing structure has also changed. Apple discontinued the previous $599 model with 256GB and introduced a new base model with 512GB priced at $799. The 256GB model has been reintroduced at $799, while the 512GB model is now $999. In South Korea, the 256GB model's price increased from 890,000 won to 1,349,000 won.
In the iPad lineup, the base model increased by $100, the iPad Air by $150, and the iPad Pro by $200. Prices for the HomePod speaker and the mixed-reality headset Vision Pro have also risen.
However, the prices for the iPhone, Apple Watch, and AirPods were not included in this adjustment.
Apple explained that the rapid expansion of AI data centers has led to an abnormal increase in demand for memory and storage devices, stating, "We have never seen such a rapid and significant rise in component prices."
Earlier, Apple CEO Tim Cook noted in a June 17 interview with The Wall Street Journal that the surge in memory and storage prices made product price increases unavoidable. He likened the memory price hike to a "once-in-a-century flood," explaining that while Apple had absorbed costs in the past, it could no longer sustain this approach.
Following the price increase announcement, Apple’s stock fell. AP reported that Apple shares dropped 4.5% during trading, reaching $279.88. While the market understands the necessity of passing on component cost increases to product prices, there are concerns that such hikes may dampen consumer demand.
* This article has been translated by AI.
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