According to Hanssem on June 26, the event takes place at the Tower Atrium on the first floor of Starfield Suwon and showcases storage solutions using Hanssem's premium 'Signature Dress Room.' Visitors can experience three themed dress room spaces that reflect individual lifestyles.
Each theme features specialized storage units from the 'Signature Dress Room.' These solutions are designed to optimally store fashion items such as clothing, bags, shoes, and accessories according to lifestyle needs. Notably, brand ambassador actress Jung Eun-chae visited the pop-up store to experience the space firsthand.
The 'Social Lifer' zone reflects the daily life of urban professionals, offering a sophisticated lifestyle mood. It features an 'island unit' for efficient storage and organization. The cozy warm white 'Signature Dress Room' is accented with refreshing sky blue, and includes an archiving board for storing large calendars and posters for schedule management.
The 'Weekend Traveler' zone captures the essence of travel enthusiasts. It includes a 'collection unit' for displaying various travel items like bags and hats, combining storage with aesthetic appeal. The warm white 'Signature Dress Room' is complemented by vibrant red accents, harmoniously arranged with world clocks, travel posters, and suitcases.
The 'Active Hobbyist' zone is designed with a lively green color scheme. It centers around a calm and luxurious mid-brown 'Signature Dress Room,' featuring a shoe rack and wide shelving for systematic storage and display of shoes and various hobby items. Home training equipment such as yoga mats and dumbbells are also showcased.
The 'Signature Dress Room' enhances wall integration with wall panels and slim frames that can be installed without additional wall construction, increasing storage capacity by approximately 1.5 times compared to previous models. It has undergone durability testing for 40,000 openings and closures and consists of a total of 28 modular components.
To celebrate the pop-up store opening, Hanssem has organized events and benefits for visitors. Customers can purchase W Concept fashion items displayed at the venue at a 25% discount by scanning a QR code.
Additionally, visitors who share photos on social media with a designated hashtag and sign up for W Concept membership will have a chance to enter a lucky draw with a 100% win rate. Prizes include discounts of up to 50% on Hanssem dress rooms and gift certificates worth up to 1 million won for W Concept. Customers who consult about dress rooms at the Hanssem Starfield Suwon store during the pop-up period will receive household items worth up to 170,000 won.
Hanssem is operating the pop-up store to bridge the physical gap with new customers and enhance brand experience. In April, Hanssem opened pop-up stores at Lotte Department Store in Nowon and AK Plaza in Bundang, showcasing 'Signature' built-in wardrobes and dress rooms.
A Hanssem representative stated, "We hope visitors can directly experience the unique storage innovation of the 'Signature Dress Room,' which fully embodies personal style and fashion preferences, while also enjoying abundant benefits."
* This article has been translated by AI.
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