On June 30, Samsung Card announced that it has signed a strategic memorandum of understanding (MOU) with Porsche Korea.
The two companies plan to release a Porsche-specific partnership card in the third quarter of this year. The card will offer benefits related to Porsche after-sales services and various premium perks tailored to the lifestyle of Porsche customers.
In addition to joint marketing efforts, they plan to collaborate through both online and offline channels.
The partnership is expected to enhance business synergy by expanding their premium customer base and improving user experiences.
Matthias Buse, CEO of Porsche Korea, stated, "This agreement will serve as an important foundation for extending Porsche's unique brand values and lifestyle into our customers' daily lives."
A Samsung Card representative remarked, "Through our strategic partnership with Porsche Korea, we anticipate being able to offer differentiated premium services to Porsche users, and we plan to engage in various activities as part of this agreement."
* This article has been translated by AI.
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