SK Telecom (SKT) has received recognition for its artificial intelligence (AI) video synthesis technology, which seamlessly inserts new objects into existing footage, at a prestigious global computer vision conference.
On June 30, SKT announced that its research paper on the AI video synthesis technology "InsertAnywhere," developed in collaboration with Professor Jae-Gul Joo's team from the Korea Advanced Institute of Science and Technology (KAIST), has been accepted for presentation at the European Conference on Computer Vision (ECCV 2026), scheduled for September 8-12 in Malmö, Sweden. ECCV is considered one of the top three conferences in the field, alongside the Conference on Computer Vision and Pattern Recognition (CVPR) and the International Conference on Computer Vision (ICCV).
InsertAnywhere is a technology that allows for the natural addition of objects that were not present during the original filming. It employs a "4D scene understanding technology" that comprehensively grasps three-dimensional spatial structures and the flow of time, ensuring stable positioning and shape retention even when the camera moves or objects are obscured. The technology also realistically implements shadows, reflections, and lighting effects.
This research is significant as it demonstrates that AI video synthesis technology, currently applied in the advertising and media industries, has achieved recognition at a world-class computer vision conference. The ability to produce high-quality video synthesis with minimal effort is expected to expand its applications in various fields, including advertising production, post-production, and virtual product placement.
Yang Seung-ji, head of enterprise technology support at SKT, stated, "The acceptance of our paper at ECCV 2026 signifies that SKT's AI video synthesis technology has been recognized for its world-class research achievements. We will continue to enhance AI video synthesis technology that can be directly utilized in the advertising and media industries."
The ECCV conference will see participation from major global tech companies such as Google, Meta, and Apple, along with research teams from leading universities worldwide. Submitted papers undergo a rigorous peer review process before acceptance, and the conference alternates with ICCV every other year, unlike CVPR, which occurs annually.
* This article has been translated by AI.
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