Times Square Launches Summer Experience with Unique Activities and Hotel Packages

by Hong Seungwan Posted : July 2, 2026, 11:16Updated : July 2, 2026, 11:16
Times Square EVERY DAY PLAY-DAY exhibition poster
Times Square, EVERY DAY, PLAY-DAY! exhibition poster [Photo=Kyungbang Times Square]

Kyungbang's Times Square shopping complex announced on July 2 that it will host a summer exhibition titled "EVERY DAY, PLAY-DAY!" combining horror experiences, activities, and unique popup stores.

From July 2 to 12, Times Square will feature a unique animal popup store on the basement level. Organized by popular YouTuber Dahuk, the popup will allow visitors to observe fireflies in a dark indoor setting, along with hands-on activities such as making LED firefly necklaces, creating insect dioramas, and DIY bag crafting.

Discounts on entertainment content are also available. The basement-level horror experience center OPCI offers a 10% discount for three-person packages, 20% for four-person packages, and 30% for five-person packages. Additionally, members of the indoor animal theme park "Jureongjureong" on the fifth floor can enjoy a 30% discount on admission for repeat visits.

The comprehensive activity space Kolon Sportex provides a 25% discount for those presenting same-day tickets from Jureongjureong or CGV, and a 10% discount for those showing same-day receipts from E-Mart. Various food and beverage outlets within Times Square also offer a 10% discount to customers with CGV same-day tickets.

Hotel packages are also being introduced. The Courtyard Marriott Seoul Times Square is offering a "24-Hour Package" that includes 24-hour room access and two admission tickets to either Jureongjureong or CGV. Hotel guests can also receive a 20% discount at Kolon Sportex and discounts at select food and beverage outlets.

A Times Square representative stated, "We hope that customers seeking refuge from the heat and rainy season can enjoy a unique mall experience, from indoor interactive content to hotel-linked vacations."

Meanwhile, in line with the vacation season, Times Square is also holding a seasonal clearance event. The global fashion brand Zara is offering discounts of up to 50% until stock runs out, while COS is providing discounts of up to 50% until July 12.




* This article has been translated by AI.