Polestar 3 Electric SUV Launched in South Korea

Polestar Korea has launched its flagship electric sports utility vehicle (SUV), the Polestar 3, targeting the premium electric SUV market in South Korea.

On July 2, Polestar Korea unveiled the Polestar 3 at Polestar Space Seoul and began accepting pre-orders.

The Polestar 3 made its debut in South Korea more than two years after its global launch in June 2024. Initially, it was set to be released before the Polestar 4, which was launched last year, but the release was delayed by about a year to enhance its market appeal. The model now features an 800V electric vehicle platform and the latest NVIDIA-based computing systems.

Kim Se-bae, head of Polestar Korea, stated, "We believe that launching a model equipped with the 800V system and the latest NVIDIA chip, rather than selling existing 400V models first, is a way to build consumer trust. Our focus is on enhancing brand credibility by showcasing vehicles with the latest specifications."

The Polestar 3 will be available in three trims: Rear Motor, Dual Motor, and Performance. With its 800V architecture, it supports ultra-fast charging of up to 350 kW. The dual motor model has a certified driving range of up to 486 km on a single charge, while the Performance model offers a range of 438 km.

The Rear Motor model is currently undergoing certification in South Korea. Polestar Korea expects it to qualify for electric vehicle subsidies, with Kim noting, "The Rear Motor model is likely to be included in the subsidy program soon, expected to take effect in the fourth quarter."

The driving performance has seen significant improvements. The Performance model delivers a maximum output of 680 horsepower (500 kW) and accelerates from 0 to 100 km/h in just 3.9 seconds. Notably, the rear motor output has been enhanced to provide a rear-wheel-drive feel. Polestar Korea describes the Polestar 3 as a model that allows drivers transitioning from internal combustion engine vehicles to adapt without discomfort.

The interior features a 14.5-inch center display and a driver display. The trunk space is designed to accommodate four pieces of luggage, enhancing its utility as a family SUV.

Driver convenience has also been improved. The vehicle is equipped with an NVIDIA Drive AGX Orin-based computing platform capable of approximately 254 trillion operations per second, enhancing the speed of driving assistance, vehicle control, and infotainment systems. Safety features include an advanced driver assistance system supported by 12 ultrasonic sensors, five radars, and five cameras.

Kim emphasized, "Our sales target for the Polestar 3 this year is over 500 units, and we will secure price competitiveness through an online sales-focused business model."

* This article has been translated by AI.