Medikube brand image participating in Amazon Prime Day [Photo=APAR]
APAR's leading beauty brand Medikube demonstrated strong consumer interest during Amazon Prime Day in the U.S. and Europe.
On July 3, APAR announced that it conducted promotions from June 23 to 26 (local time) during Amazon Prime Day, a major annual discount event hosted by the global e-commerce platform Amazon.
Medikube achieved record sales during this year's U.S. Amazon Prime Day. The brand ranked first in the overall search term rankings, surpassing popular items like iPads, Legos, and AirPods, a significant rise from last year's ninth place.
Among its products, the Zero Pore Pad secured the top spot in the beauty category for two consecutive years. It also maintained its number one position in the toner and astringent category for three years running. Other key products, such as collagen gel cream and PDRN pink peptide ampoule, continued to perform well.
Additionally, new popular items like the PDRN Pink Collagen Volume Multi Balm contributed to sales growth. As a result, Medikube placed up to 11 products in the top 100 bestsellers in the Amazon beauty category during the event.
Success also followed in the European market. APAR began entering Amazon in the UK at the end of last year and subsequently expanded to Germany, Spain, Italy, and France. This year marked its first participation in the Amazon Prime Day events across various countries, similar to the U.S.
During the promotional period, Medikube had an average of over seven products enter the top 100 in the beauty category across different countries' Amazon sites. On the final day of the event, Medikube ranked first in the beauty category search rankings on Amazon in the UK, Spain, and Italy.
An APAR representative stated, "We will continue to enhance our competitiveness in the global market through diversified sales channels and localized branding strategies."
Meanwhile, APAR is also expanding into the beauty medical device sector. The company plans to introduce new beauty medical devices in South Korea by the end of this year and aims to expand into the global market in the future.
* This article has been translated by AI.
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