The ZEEKR 7X, a mid-size electric SUV from China's Geely Group, has surpassed 1,000 pre-orders in South Korea just one month after its launch.
According to ZEEKR Korea, pre-orders for the 7X began on June 5 and have been accepted at nine locations nationwide, including Gangnam, Seocho, and Gangseo in Seoul, as well as in Pangyo, Ilsan, Incheon, Suwon, Daejeon, and Busan. As of now, the number of pre-orders has exceeded 1,000.
To cater to local market demand, ZEEKR has segmented the 7X into three trims: Pro (RWD), Max (RWD), and Ultra (AWD), priced at 52.99 million won, 59.99 million won, and 69.99 million won, respectively, garnering significant attention.
The most popular model is the top-tier Ultra trim, which meets the preferences of South Korean consumers seeking high-performance luxury SUVs. The Ultra trim features two electric motors that deliver a maximum output of 645 horsepower and 72.4 kg·m of torque, accelerating from 0 to 100 km/h in just 3.9 seconds.
Equipped with air suspension for optimal ride comfort, the Ultra trim also meets the Ministry of Climate, Energy, and Environment's standards for combined efficiency, allowing for a driving range of 440 km on a single charge with a 100 kWh nickel-cobalt-manganese (NCM) battery supplied by CATL.
The Max trim, known for its efficiency, has also been a popular choice during the pre-order period. It shares the same 100 kWh NCM battery as the Ultra trim and features a rear-wheel electric motor that produces 421 horsepower and 45 kg·m of torque, offering a driving range of 483 km on a single charge.
The Pro trim recorded the third-highest selection rate. It is equipped with ZEEKR's self-developed 75 kWh lithium iron phosphate (LFP) 'Golden Battery' and features a single rear motor, making it an attractive option due to its reasonable pricing.
In conjunction with the pre-orders for the ZEEKR 7X, ZEEKR Korea plans to offer special benefits for each trim until July 15.
For the Pro trim, the ZEEKR Sound Pro audio system and a premium comfort package with front massage and ventilated seats will be offered at a discounted price of 1 million won off the original 2 million won. Pre-orders for the Max and Ultra trims will include a complimentary cooling and heating refrigerator option, along with discounts of up to 1 million won on Stargate lighting or auto door options.
A ZEEKR Korea representative stated, "Despite being a newly launched luxury brand in the South Korean market, surpassing 1,000 pre-orders for the ZEEKR 7X demonstrates significant interest from Korean consumers. We will strive to expand our marketing activities in the second half of the year to allow more people to experience the ZEEKR brand and products."
Additionally, ZEEKR Korea plans to expand its network from nine major locations, including Seoul, to 14 by the end of the year. The company also aims to establish 11 service centers nationwide, including in Jeju Island.
* This article has been translated by AI.
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