Coinone Launches New Brand Campaign Focused on Financial Innovation

Coinone announced on July 6 that it will launch its 2026 brand campaign titled "Beyond Coins to Finance" in the second half of the year.

The campaign, which will run until the end of the year, consists of a large-scale marketing project divided into three parts. The first project, a video titled "New Moon," visually represents a pivotal moment in the financial ecosystem, inspired by the cryptocurrency industry's catchphrase "To the Moon."

The video features a "Financial Innovation Alliance" involving Coinone and its recent shareholders, Korea Investment & Securities and OKX, signaling the dawn of a new investment era. This marks a significant moment as it is the first major marketing initiative following their investment.

The campaign video will be broadcast starting in July across major media platforms, including terrestrial and cable TV, YouTube, and Netflix, and will also be displayed on outdoor digital billboards in high-traffic areas such as Yeouido, Gangnam, Myeongdong, and Hongdae.

Cha Myung-hoon, CEO of Coinone, stated, "We aim to enhance the public recognition of the Coinone brand and convey a message about leading the new investment era that is approaching the cryptocurrency market."