Kakao Entertainment is expanding the universe of its popular intellectual property (IP) 'Dugongwang' to grow its fanbase. Following the release of a new web novel and webtoon, the company is set to launch an animation as part of its multi-content strategy.
On July 7, Kakao Entertainment announced that the sequel series 'Dugongwang: Endline' will be released sequentially on KakaoPage. The webtoon debuted on July 5, while the web novel started on July 6.
The 'Dugongwang' animation will also air in South Korea and Japan. In South Korea, it will premiere on AniPlus on July 9, followed by releases on Netflix and Raftel. In Japan, it will be broadcast on Fuji TV and Kansai TV according to local scheduling.
'Dugongwang' has established itself as a leading action fantasy IP, with both the web novel and webtoon ranking on KakaoPage's Million Page list. The web novel has accumulated 120 million views domestically, while the webtoon has surpassed 500 million views globally, bringing the total to over 600 million views.
The story revolves around battles over mysterious tombs and artifacts around the world, featuring the protagonist Seo Joo-hun, who has returned from the dead, and has garnered a strong fan following.
The sequel 'Dugongwang: Endline' is set in a world after the original story. It follows 'Majesty Seo Joo-hun,' a hero who saved the world and is now confronted with events involving his daughter from the future, as well as a conspiracy by artifacts seeking to become gods.
A representative from Kakao Entertainment stated, "With the web novel, webtoon, and animation being released in succession over the next month, we expect interest in 'Dugongwang' to rise again. We aim to grow this IP to encompass not only existing fans but also new users discovering the work through the animation."
Meanwhile, KakaoPage is hosting various user events to celebrate the release of 'Dugongwang: Endline,' including a page showcasing key plot points and memorable scenes from the original work.
* This article has been translated by AI.
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