LG Uplus is collaborating with the Korea Internet & Security Agency (KISA) to establish an artificial intelligence (AI)-based system for addressing voice spam. The initiative aims to proactively block spam phone numbers by integrating KISA's annual report data on approximately 15 million voice spam complaints with its AI call agent, 'ixi-O.'
On July 7, LG Uplus announced the signing of a memorandum of understanding (MOU) with KISA at its office in Magok, Seoul, to enhance measures against voice spam.
ixi-O is an AI call agent service that alerts users to spam and voice phishing risks based on call patterns and utilizes on-device AI to detect voice phishing during calls.
Voice spam, including illegal advertising calls, has become a social issue as it can lead to voice phishing crimes, causing significant inconvenience to users. Unlike text messages, the direct nature of phone calls makes it difficult for users to immediately assess their authenticity, increasing the risk of victimization. According to a survey by the Korea Communications Commission and KISA, the average number of mobile voice spam calls received per month doubled in the second half of last year to 4.26, compared to 2.13 in the first half, marking the highest level in five years.
The core of this agreement is to create a 'virtuous cycle of public-private data' by linking public spam report data with private AI technology. The goal is to shift from a reactive approach to spam blocking to a proactive system that identifies suspicious numbers early and blocks them.
Specifically, KISA's annual data on approximately 15 million voice spam reports will be analyzed by ixi-O to improve spam detection accuracy and reduce response times to spam numbers. LG Uplus will use AI to analyze call patterns and spam characteristics to predict spam risks, while KISA will connect this with the public blocking system to expand the response range for new types of spam.
Previously, LG Uplus collaborated with the National Police Agency to enhance technology for preventing voice phishing. With this agreement, the company aims to broaden its response to voice spam and establish a comprehensive system for addressing suspicious calls.
Choi Yoon-ho, head of the group, stated, “Through this agreement, we can significantly enhance our user protection capabilities by linking public data with AI technology. We will contribute to revitalizing the spam reporting ecosystem while continuously expanding the virtuous cycle of public-private data to create a safer communication environment for our customers.”
* This article has been translated by AI.
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