Celebrities Choose 'D.H. Bangbae': Reviving Bangbae's Reputation?

by LEE EUNBYEOL Posted : July 13, 2026, 10:12Updated : July 13, 2026, 10:12

Bangbae-dong, a prominent residential area in Gangnam, is undergoing a major transformation with the large-scale reconstruction of 'D.H. Bangbae.' Set to welcome residents in September, this development features specialized landscaping and hotel-quality community amenities, comprising a total of 3,064 units. The absence of a residency requirement has heightened interest, especially after news broke that An Yujin, a member of the girl group IVE, secured a unit in the general sale.


During a press tour held by Hyundai Engineering & Construction on July 10, the D.H. Bangbae complex showcased its striking entrance and central walkway adorned with unique landscaping, including stone mountains, water features, and large trees.


The D.H. Bangbae project, which is a reconstruction of the Bangbae 5 district, consists of 29 buildings with four basement levels and rises up to 33 stories. Pre-move-in inspections for residents are scheduled from July 11 to 13, with actual move-ins commencing in September.


The standout feature of the development is its landscaping, designed under the concept of 'Royal Botanic.' Hyundai has planted large trees, including a 500-year-old apricot tree sourced from Hamyang and metasequoia trees. A 340-meter-long stone mountain has been created along the central walkway, complemented by media facades and sculptures.


Community facilities are concentrated in the heart of the complex. The 'The H Lounge' will host cultural programs for residents, featuring lectures and classes in collaboration with Hyundai Department Store.


The indoor swimming pool is designed with five lanes, while the cinema is equipped with recliner seating and a large screen. The top-floor sky lounge offers views of Namsan and the Lotte World Tower.


Notably, the design of the complex takes advantage of the site's topography. While elevation changes are often seen as a limitation in reconstruction projects, D.H. Bangbae has utilized these changes to enhance community space.


A representative from Hyundai explained, "Some areas on the first floor are legally recognized as basement levels, which are not included in the floor area ratio. This allowed us to secure approximately two pyeong of community space per unit."


The penthouses on the top floor feature a 164㎡ layout with a ceiling height of 2.7 meters and two entrance doors for potential unit separation. The design incorporates the premium German kitchen brand Leicht, along with hidden doors and terraces.


Smart home features were also demonstrated. When a sales representative said, "Okay, Selly, I'm home," the living room lights turned on, and the homecoming mode activated. Residents can control lighting brightness, receive weather updates, and check visitors via voice commands. This feature is standard across all units, not an optional add-on.


However, the D.H. Bangbae's appeal extends beyond its features; the lack of a residency requirement is a significant draw. Although the price ceiling system applies, the initial sale price was deemed not lower than the surrounding market rates, resulting in no residency obligation for general buyers.


This means residents can rent out their units immediately upon moving in, and numerous rental listings have already appeared at nearby real estate agencies. Industry experts predict that the simultaneous move-in of 3,064 units will significantly impact the rental market in Bangbae-dong and the surrounding Seocho District.





* This article has been translated by AI.