In the past, products sold well if they were tasty and affordable. However, times have changed. Now, even the same product is evaluated based on the ingredients used, whether the packaging is recyclable, and if it meets health standards. Food companies are now required to manage not only product quality but also evolving standards.
A prime example is the European Union's Packaging and Packaging Waste Regulation (PPWR), set to take effect in August. This regulation aims to reduce plastic waste and establish a circular economy. Starting in August, harmful substance regulations for food contact packaging will be implemented, and by 2030, only packaging with a certain level of recyclability will be allowed in the market. This poses a significant challenge for South Korea's ramen industry, which is on the verge of surpassing 3 trillion won in annual exports. Current technology makes it difficult to easily replace multi-material ramen packaging that combines various materials while maintaining taste and quality. Consequently, major companies like Nongshim and Samyang Foods are accelerating the development of new packaging materials, a challenging task that requires maintaining existing quality while ensuring recyclability.
The changes extend beyond just packaging. European clients have begun requesting various documentation from South Korean food companies, including test reports and declarations of conformity (DoC) related to packaging. Proving that products meet these standards has become a crucial task for companies. Additionally, a recall incident involving Samyang Foods' Carbonara Buldak Bokkeummyeon in Germany last April highlighted the impact of differing national interpretations of food ingredients. It remains uncertain what new standards will emerge as barriers in different countries.
South Korea is not exempt from these changes. Starting at the end of the year, the labeling system for genetically modified organisms (GMOs) will be strengthened. Companies will be required to label products that use GMO ingredients, even if no genetically modified components are detected in the final product. This increases the burden on companies, from ingredient management to packaging changes and labeling updates. Discussions are also intensifying regarding a sugar tax on sugary beverages, which could further impact product development and pricing strategies.
For companies, these changes represent significant costs. They must develop new packaging, manage supply chains, and potentially revise recipes and product strategies. Research and development costs, administrative burdens, and market uncertainties are all on the rise. As regulations increase, companies' concerns will inevitably deepen.
However, this trend should not be viewed solely as a burden. As K-Food gains influence in global markets, it is natural to expect higher environmental, safety, and health standards. Companies that proactively meet stringent global standards can access broader markets, creating a competitive edge that is difficult for latecomers to replicate. Nonetheless, excessive regulations that are disconnected from reality could stifle industry vitality, so the government must also reduce confusion for companies by providing predictable systems and clear guidelines.
There is a saying that symbolizes evolution: the species that survive are not the strongest or the smartest, but those that adapt best to change. The competitiveness of K-Food cannot be explained solely by taste and price. The speed at which it adapts to changing standards will be a key factor determining K-Food's next phase of growth in the global market.
* This article has been translated by AI.
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