E-Land Eats has confirmed that the prices for the upcoming 'Ashley Queens Grand NC Songpa' location, set to open on July 16, will remain the same as those at existing Ashley Queens locations. While enhancing the menu, space, and experiential elements, the brand aims to maintain its competitive pricing.
According to industry sources, the Grand NC Songpa location will feature a 20-30% increase in menu items and a 70% larger dining area compared to existing stores. New experiential elements, such as a live grill, an open sandwich zone, and a pairing zone, will also be introduced.
Initially, there were expectations in the industry that the prices for weekday dinners and weekend visits would increase by 4,000 won and 2,000 won, respectively, due to the enhanced menu and content. However, in the final decision-making process leading up to the opening, it was determined that the new location would operate at the same prices as existing Ashley Queens outlets. Consequently, the adult pricing will remain at 19,900 won for weekday lunch, 25,900 won for weekday dinner, and 27,900 won for weekends and holidays.
An E-Land Eats representative stated, 'We plan to provide an upgraded dining experience that combines our existing strength of reasonable pricing with a more diverse menu, expanded space, and new experiential elements while keeping prices unchanged.'
* This article has been translated by AI.
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