LG Electronics is accelerating its TV platform business by expanding its free ad-supported streaming service, LG Channel, to over 5,000 global channels. The company aims to increase its service countries by offering region-specific content and enhancing AI-based personalization features.
On July 14, LG Electronics announced the launch of LG Channel in Poland, bringing the total number of service countries to 37. As a result, the number of channels available worldwide has surpassed 5,000. LG Channel is a free content service based on LG's webOS smart TV platform, which is installed on approximately 270 million TVs globally.
In Poland, LG Channel offers a variety of content, including global news, sports, movies, and specialized channels focusing on Korean content such as K-pop and K-food. LG Electronics plans to use Poland as a base to expand its market presence in Central and Eastern Europe while enhancing local content and multilingual support.
The company is also broadening its strategy for region-specific content. In Brazil, sports channels make up over 10% of the offerings, with the recent addition of the popular local sports channel, 'CazéTV.' In India, LG operates more than 150 channels centered around Bollywood content, while in Taiwan, it is expanding its offerings of popular dramas and entertainment shows.
LG Electronics is also strengthening its software capabilities. The company is continuously updating its AI algorithm-based content recommendation features to improve user convenience. Recently, LG Channel was recognized at the '2026 Global OTT Awards' for its ICT-based innovative services, winning in the 'New Tech' category.
The growth in user numbers continues. Last year, the average monthly global viewership of LG Channel increased by 30% compared to the previous year, and the total annual viewing time rose by 45%.
Industry experts note that as TV manufacturers expand their competitiveness beyond hardware to include proprietary content platforms and advertising businesses, ad-supported free streaming, known as FAST services, is becoming a new revenue source for the TV industry.
Cho Byeong-ha, Vice President of LG Electronics' webOS Platform Business Center, stated, "We will continue to expand our content competitiveness and platform ecosystem not only in North America and Europe but also in the Global South."
* This article has been translated by AI.
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