The combination of travel and content is accelerating. Hana Tour has partnered with Awesome Entertainment, a YouTube content production company, to expand its offerings of humanities-themed travel products featuring expert guides. The initiative aims to target the growing demand for differentiated premium travel experiences that include content before and after the trip.
According to Hana Tour, the two companies signed a memorandum of understanding (MOU) for the development of expert-led travel products and content creation. The signing ceremony took place on July 20 at Awesome Entertainment's headquarters in Seongsu-dong, Seoul, attended by key officials including Ryu Yang-gil, head of Hana Tour's sales division, and Jeong Jae-hoon, CEO of Awesome Entertainment.
Under the agreement, the companies will collaborate to develop and operate themed travel programs featuring history and culture experts, as well as expand their cooperation to include content production abroad and employee welfare programs.
The first project will showcase humanities travel content set in Xi'an, China. This content will be released on July 22 through the 'BODA' YouTube channel's 'History View' series. Hana Tour plans to gradually expand its themed travel products linked to this content and continue to increase its offerings of expert-led trips.
Awesome Entertainment operates over 30 channels, including 'BODA' and 'Knowledge Inside.' Through this collaboration, Hana Tour aims to enhance the competitiveness of its existing themed travel products and expand customer engagement through content.
Ryu Yang-gil, head of Hana Tour's sales division, stated, "We will introduce products that combine content and travel, allowing customers to gain a deeper understanding of the history and culture of their destinations. We will continue to expand differentiated humanities travel centered around our premium brand, ZEUS."
* This article has been translated by AI.
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